VH1 CBS Storytellers
Apparently, that boring format of TV news programs "reporting" the news is getting a little old for some.
Um...wasn't it "storytelling" that was largely responsible for their ratings going down the poop chute in the first place?
NEW YORK -- Faced with a mandate to remake the network's nightly news broadcast, CBS News President Andrew Heyward has commissioned staffers to come up with specific approaches that would favor more of a storytelling style over the traditional format that generally recaps the news of the day.
Um...wasn't it "storytelling" that was largely responsible for their ratings going down the poop chute in the first place?
